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4 Ways to Improve Your Facebook Advertising

When advertising on Facebook, you always want to know how your campaigns are doing, and you want to push for best results possible. Even though return on investment (ROI) is the most crucial metric, it takes time before you have enough data. That's why many marketers focus on the click-through rate (CTR) of their ads first. It's the best way to compare your campaigns once you get some initial data. This is not only relevant to you, but Facebook also uses it. The CTR of your campaigns plays a huge role in the relevance score of Facebook ads, and it can help to bring your advertising cost down. In other words, improving your CTR helps to improve your Facebook advertising. With that in mind, here are 4 ways to improve your Facebook advertising. 1. Select the Right Audience for Your Campaigns It's essential to target the right set of audience for your campaign. For instance, if you target apple juice lovers in an orange juice campaign, you'll get low click-through rates.

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